WinField Leads Critical Water Conversation with National Platform

  • Content Marketing and Distribution ,
  • Digital Marketing ,
  • Experiential Marketing ,
  • Media Relations ,
  • Social Media Engagement ,

WinField United

True to its name, Land O’Lakes cares deeply about water and the farmers who use it to produce the food that sustains us. With less than 1% of the world’s water available to feed and clothe 9 billion people by 2050, meaningful discussion about how we use our resources has never been more important. The Uncharted Waters™ platform initiated a conversation about responsible water usage in agriculture. 

We secured a speaking engagement for Land O’Lakes at South by Southwest (SXSW), their first appearance at the nation’s foremost conference on the convergence of technology and culture. 

We created a visually driven interactive experience and quiz that tapped into our audience's love of learning. Visit the site.

National Geographic became a strategic partner to create a national platform led by Land O’Lakes, WinField United and Sustain™ brands.

The panel discussion and experiential marketing campaign “Uncharted Waters: The Looming Water Crisis” at SXSW launched the national topic. 

The platform is a versatile vehicle for conveying the contributions Land O’Lakes makes to the global water sustainability effort in a way that is relevant to farmers and city slickers alike.

Belief-Building Success 

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Initiated a national conversation involving more than 1 million cultural curators. And that's just the start.