Land O’Lakes
Today, the vast majority of Americans have a limited understanding of how their food is grown, so we made things bold, simple and entirely Instagrammable.
Land O’Lakes is best known for its butter, when in fact it’s leading the search for solutions to feed human progress. That’s why Exponent and Colle McVoy created The Food Effect at SXSW, an informative and interactive experience at the nation’s premier intersection of technology and culture.
The Food Effect launched an honest dialogue about the future of food and farming that challenged preconceptions, spurred a national conversation and reinforced the company’s position as a thought leader in the food, tech and ag industries.
Land O’Lakes used its SXSW space to teach people about tech and the future of food.
Sophisticated social media targeting reached influential attendees before they arrived in Austin, and live social media updates enticed those nearby to attend.
The conversation will continue through a year-long content partnership with National Geographic.
Visit the 360-degree website experience to explore futuristic farming operations.