True to its name, Land O’Lakes cares deeply about water and the farmers who use it to produce the food that sustains us. With less than 1% of the world’s water available to feed and clothe 9 billion people by 2050, meaningful discussion about how we use our resources has never been more important. The Uncharted Waters™ platform initiated a conversation about responsible water usage in agriculture.
We secured a speaking engagement for Land O’Lakes at South by Southwest (SXSW), their first appearance at the nation’s foremost conference on the convergence of technology and culture.
We created a visually driven interactive experience and quiz that tapped into our audience's love of learning. Visit the site.
National Geographic became a strategic partner to create a national platform led by Land O’Lakes, WinField United and Sustain™ brands.
The panel discussion and experiential marketing campaign “Uncharted Waters: The Looming Water Crisis” at SXSW launched the national topic.
The platform is a versatile vehicle for conveying the contributions Land O’Lakes makes to the global water sustainability effort in a way that is relevant to farmers and city slickers alike.