Mom Wins Big With Burritos

  • Analytics,
  • Content Marketing and Distribution,
  • Digital Marketing,
  • Influencer Engagement,
  • Media Relations,

El Monterey

El Monterey is a leading Mexican food market brand looking to maintain growth in the disruptive consumer packaged food category. Armed with a simple but powerful insight — that moms rely on small, everyday successes to survive the stress of parenthood — we created a fresh, omni-channel campaign: #MomWins.

To ensure the new line of breakfast burritos got into the right hands, Exponent created a sampling kit for key social influencers and top-tier consumer and trade media.

Exponent identified and engaged social influencers and mom bloggers to share authentic stories about the new products during the back-to-school season.

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“Moms vs. Mornings,” highlighted content to help moms win during one of the most difficult times of the day.

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“Real Food Is Brain Food,” illustrated the importance of breakfast and protein-rich foods for learning.

Belief-Building Success

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Unaided awareness of the El Monterey brand nearly doubled.
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50%
El Monterey brand sales have grown.