Minnesota United FC Introduces Exciting New Food Offerings at Allianz Field

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Minnesota United FC

When Minnesota United FC (MNUFC) unveiled its new home, Allianz Field, it also unveiled a new frontier in stadium food. Minnesota’s Major League Soccer club partnered with celebrity chef Justin Sutherland to curate a diverse menu from local restaurants that would capture the global essence of soccer and feature the community surrounding Allianz Field.

Exponent was tapped to tell this exciting, industry-defining food story, highlighting partnerships between Chef Sutherland, Allianz Field food provider Delaware North, and various local restaurants, including Afro Deli, Brasa, Handsome Hog and more.

The public relations program uniquely highlighted the food experience that was global in scope, local in focus and always dynamic.

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We leaned into the global nature of soccer and into MNUFC CEO Chris Wright’s message:

“Soccer is not just a sport, it’s the world’s game, and because of that, our goal at Allianz Field is to provide a food experience that can both satisfy and surprise our fans.”

Chris Wright — MNUFC CEO

The Results

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Earned media impressions