Growing Sport Participation with USA Swimming Olympics Campaign

  • Analytics ,
  • Content Marketing and Distribution ,
  • Digital Marketing ,
  • Influencer Engagement ,
  • Media Relations ,

USA Swimming

Most Americans view swimming as a leisure activity, not a sport, and swim club participation has been stagnant for over a decade. The Rio Olympics were a diving-off point for swimming to enter the American consciousness and #SwimUnited with USA Swimming.

Before we were winners, we were all beginners. #SwimUnited

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Social content, including Olympians and kids singing the national anthem underwater, generated 6 million views.

Belief-Building Success

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84%
increase in USASwimming.org site traffic.
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Record-breaking 100,000 registrations for swim teams in the month after the Olympics.