Cub Cadet® Brings Free Lawn Care to COVID-19 Front Line Workers
- Digital Marketing ,
- Media Relations ,
- Social Media Engagement ,
Cub Cadet
The COVID-19 pandemic has required a heroic response from doctors, nurses, paramedics, emergency medical technicians, police officers and firefighters. We helped Cub Cadet make a statement through action: let the heroes focus on caring for our communities while we offer free service to care for their lawns.
Cub Cadet wanted to find a way to give back and help support those affected by COVID-19, but it had to be in a way that made sense for the brand. They identified that first responders and front line health care workers were spending copious amounts of time away from their homes and families. Given that, whatever time they did have at home was precious. And that’s where Cub Cadet could play a supporting role: taking care of those who are taking care of us.
By partnering with TaskEasy, a company that works with lawn care contractors nationwide, Cub Cadet was able to expand their message of thanks and support, reaching those health care heroes right at home. Cub Cadet donated the funds to provide lawn care services to front line workers. Through organic and paid social media content and a robust, national media outreach effort, we were able to spread the news of this offering and highlight Cub Cadet’s commitment to support in the process.
The results:
- The offer announcement generated more than 60 unique editorial placements.
- Within a week, more than 1,300 COVID-19 front line workers from 47 states were able to claim a month of free lawn care service.