The COVID-19 pandemic has required a heroic response from doctors, nurses, paramedics, emergency medical technicians, police officers and firefighters. We helped Cub Cadet make a statement through action: let the heroes focus on caring for our communities while we offer free service to care for their lawns.
Cub Cadet wanted to find a way to give back and help support those affected by COVID-19, but it had to be in a way that made sense for the brand. They identified that first responders and front line health care workers were spending copious amounts of time away from their homes and families. Given that, whatever time they did have at home was precious. And that’s where Cub Cadet could play a supporting role: taking care of those who are taking care of us.