Cenex Brand Experience Connects With Fans During SBLII

  • Digital Marketing ,
  • Experiential Marketing ,
  • Social Media Engagement ,


With #TheBigGame happening in the heart of Cenex territory, the Exponent team created a warm and inviting interactive consumer experience to embody the comforts found in its more than 1,500 locally owned and operated gas stations. Fulton's Warming House Powered by Cenex offers the perfect setting for locals and out-of-towners to come together and raise a glass in celebration of the Bold North.

In the dead of winter, Exponent transformed the beer garden at Fulton’s Taproom into the hottest outdoor spot in town (no, really).

Fulton’s Warming House Powered by Cenex expands the brewery's footprint by 25%, giving beer drinkers 600 additional square feet of toasty tent space. 

Guests enjoy live music, games, door prizes and three limited-edition beers brewed just for the 10-day event.

Complimentary hot chocolate and sweet and salty snacks are also being served from a custom-built gas pump!

Belief-Building Success

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The event attracted more than 4,000 customers over 10 days, making Super Bowl weekend Fulton’s highest-grossing weekend on record.  
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The Warming House created a memorable experience for consumers by staying true to Cenex Powered Locally® brand promise.