Burnett Dairy Cooperative had one goal: grow the Wood River Creamery brand. The award-winning specialty cheese is distributed in grocery stores across the country. Exponent PR was tasked with increasing in-store traffic within key market locations.
Not only is the craft beer industry growing, but most local breweries have upwards of 15k followers on social media. By reaching out to breweries in the brand’s target markets, we could tap into new, highly engaged audiences. Plus, we could support local businesses as they reopen in the wake of COVID-19.
The content created announced a series of “perfect pairings” on Burnett Dairy Cooperative and brewery partner social channels. In addition, the assets inspired the beginning of a new and own-able content theme for the brand. This program can be easily replicated in target markets throughout the country.
Wood River Creamery cheese distribution expanded within the New Jersey market, as one of the brewery partners requested to carry the cheese in its tasting room.