Building Belief in the Blu Dot Brand

  • Analytics ,
  • Social Media Engagement ,
  • Marketing and Distribution ,
  • Digital Marketing ,
  • Influencer Engagement ,

Blu Dot

Minneapolis-based Blu Dot is the original disruptor of the modern design space. Our challenge was to maintain visibility for this fast-growing brand.

A brand with ingenuity and spirit

Exponent PR inspired national media and influencers to share the design-focused brand story.

While many brick-and-mortar stores are closing, Blu Dot continues to buck trends by expanding its footprint and opening beautiful new showroom locations.

Exponent leverages these milestones to invite not just media and influencers but also a broader array of cultural catalysts to live the brand experience.

Finding tastemakers who influence trends ahead of the curve is equal parts science and art.

Belief-Building Success

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Tastemaker partnerships have resulted in brand conversations among new and culturally relevant audiences.