It was clear in 2012, clearer in 2016 and is now unavoidable in 2020: social media has a huge impact on the things we see, hear and believe. It has an impact on the formation of our opinions and beliefs, and how those opinions and beliefs manifest themselves, especially during this election.
In the final weeks of the election season, how can marketers use social media for good while avoiding the pull of the political black hole? In the following POV, our social media and brand citizenship experts take a critical look at consumer sentiment right now, the state of social media and how it is influenced by politics and what the role of marketing is. They outline seven considerations for marketers as they learn to adapt in the current social media climate.