Colle McVoy has been selected as creative agency of record for Perdue Foods after a competitive review. The agency, together with partners 10 Thousand Design and Exponent PR, will lead creative strategy aligning with Perdue's overall business strategy, creative, digital, and production for all Perdue Foods Consumer Business including PERDUE®, PERDUE® HARVESTLAND® and PERDUE® SIMPLY SMART® brands.
“We believe our chicken is the best tasting and highest quality available. It’s imperative that we find meaningful, modern ways to communicate our points of difference to consumers, and that they remember these points when deciding what to feed themselves and their families and friends,” said David Zucker, Chief Marketing Officer and Senior Vice President of E-Commerce, Perdue. “Deploying a diverse team reflective of the Perdue consumer set, Colle McVoy was able to quickly assess Perdue’s strategic direction and suggest new and compelling ways to communicate it. Their creative ideas are built for the long-term, with differentiated messaging that explores new channels with inventive ways to reach our audience. We are excited about the energy and results the Colle McVoy team will bring to the Perdue consumer brand messaging and marketing efforts.”
“Perdue’s growth has been guided by four generations of leaders passionate about quality, integrity and trust, as well as a focus on continuously improving everything they do,” said Jessica Henrichs, President, Colle McVoy. “Their innovative approach continues to drive change in the industry, and we look forward to developing breakthrough creative and leveraging modern channels to help Perdue become the most-trusted name in protein.”
Colle McVoy has an extensive history of partnering with many food and agricultural clients and elevating their brands such as Land O’Lakes, CHS, AGCO, Vermont Creamery and Schwan’s Home Delivery. New work will launch this year.
“Great things happen when core values and cultures align. We are incredibly proud to partner with Perdue because we share a deep commitment to our people, our communities and responsible food and agriculture,” said Christine Fruechte, CEO, Colle McVoy.
Perdue Foods is the latest new client that Colle McVoy has announced after a record-breaking new business streak and beginning the year with double-digit growth. Recent new partnerships include Northern Tool + Equipment and Blu Dot.
About Perdue Foods
The PERDUE® brand is the number-one brand of fresh chicken in the U.S., with a full lineup of no-antibiotics-ever products under the PERDUE®, PERDUE® HARVESTLAND®, and PERDUE® Chicken Plus® brands, and USDA certified organic chicken under the PERDUE® HARVESTLAND® Organic and PERDUE® SIMPLY SMART® ORGANICS™ brands. Perdue was recognized as the first to successfully market chicken by branding and advertising a product measurably superior to the competition, and they’ve been innovating ever since. All Perdue chickens are fed an all-vegetarian diet with no animal by-products. They're cared for in a clean, safe environment, and Perdue programs are verified by the USDA. Perdue leads the way in raising healthy poultry without antibiotics and is setting new standards for animal care. Learn more at www.perdue.com.