This year, we’re excited to share that we’ve prepared a tasty encore after fans went “nuts” for Fendt and Luke Bryan’s Boldly Grown Popcorn last summer. Luke’s authentic connection to farming, love for the brand and upbringing as the son of peanut farmer paved the way for this year’s brand collaboration: Fendt and Luke Bryan’s Boldly Grown Peanuts, a limited-edition packaged snack that includes peanuts harvested by Fendt farmers.

Available in three bold flavors hand-selected by Luke — Homegrown Honey Roasted, Sizzlin’ Sriracha Ranch and Down South Dill — Boldly Grown Peanuts will be available for sale exclusively on BoldlyGrownGoods.com beginning at noon Eastern time on Thursday, August 31.

The program officially launches today through media relations and a carefully crafted social-first campaign designed to drive excitement, awareness and engagement with the brand. It all culminates with Luke’s Farm Tour, where current and prospective Fendt growers can experience an outdoor concert series on actual farms throughout the country.