Exponent PR, along with Colle McVoy and 10 Thousand Design, recently launched the dynamic Off the Hook program with client partner Take Me Fishing. Off the Hook is a free outdoor pop-up experience traveling to select cities across the U.S. this summer to bring the joys of fishing to people of all ages.
“We’re trying to remove barriers to fishing by traveling to people in urban environments and providing all the necessary gear to try the sport — showing them how easy, accessible and fun it can be,” said Keith Negrin, practice leader, Exponent PR. “The playful, touchable displays attract people of all ages and provide plenty of Instagrammable moments.”
Visitors will get a hands-on introduction to fishing basics from expert onsite guides, and there are educational opportunities for kids to learn about nature and conservation. Off the Hook also features games, snacks and social-ready photo ops.
Kicking off in Minneapolis, the mobile experience will travel to New York City (May 31 through June 2), Washington, D.C. (June 7 through June 9) and other cities to be announced. Visit takemefishing.org/offthehook for the latest updates. Take Me Fishing is an initiative of the Recreational Boating & Fishing Foundation, a national leader in the fishing and boating industry.