Exponent PR Leads Minneapolis Agencies as a 20-Time Finalist in the PRSA Classics

May 18, 2020 / Awards

Exponent PR has been named a 20-time finalist in the 2020 Public Relations Society of America (PRSA) Classics Awards on behalf of 10 clients. This is more than any other PR agency in the Minneapolis area.

The Classics are presented annually to public relations practitioners who, in the judgment of their peers, have successfully addressed a communications challenge with exemplary professional skill, creativity and resourcefulness.

Exponent was named a finalist in the following categories:

Cenex:

  • Content Marketing: Closing the Ag Tech Info Gap
  • Community Relations: Hometown Pride. Powered Locally.
  • Special Events/Observances, Less Than Seven Days: Gameday. Powered Locally. 

CHS:

  • Annual Reports: CHS Annual Report: Focused

Cub Cadet:

  • Influencer Marketing and Outreach: Harnessing the Power of Lawnfluencers
  • Social Content Series: Stepping Up to the Competition
  • Social Media Promotion: More than a Like: Re-Establishing a Social Media Process 

Jackson Hole:

  • Social Media Promotion: Tag Responsibly, Keep Jackson Hole Wild
  • Creative PR Tactics: Tag Responsibly, Keep Jackson Hole Wild 

Land O’Lakes:

  • Special Events, Less Than Seven Days: The Copernicus Project: The Future of Food Takes Center Stage at SXSW
  • Integrated Programs: The Copernicus Project: The Future of Food Takes Center Stage at SXSW

Proof Alliance:

  • Digital Execution: A Calculated Risk: Curbing Prenatal Alcohol Exposure, User by User
  • Public Services: Proof Points: Affecting Change for Healthier Pregnancies 

Purina:

  • Feature, Speech and Public Relations Writing: Nourishing Pet Nutrition Know-How

RBFF:

  • Special Events/Observances, More Than Seven Days: Outcast: Earning Back Diverse Anglers to Start a New Wave in Fishing
  • Integrated Programs: Outcast: Earning Back Diverse Anglers to Start a New Wave in Fishing

Vermont Creamery:

  • Integrated Programs: Life Is Butter in Vermont: The National Launch of Vermont Creamery Cultured Butter

WinField United:

  • Special Purpose Publications: Advising the Modern Farmer with Timely, Personalized Insights
  • Newsletters: Advising the Modern Farmer with Timely, Personalized Insights
  • Marketing Products, B2B: Redefining Agronomic Partnership Through Insights-Based PR

Winners will be announced during a virtual PRSA Classics Awards event on Thursday, June 25 at 4:30 pm.