Colle McVoy and its agency Exponent PR have been named finalists in two categories of the inaugural 2019 Adweek Experiential Awards, which celebrate the most compelling and effective experiential activations across the industry.
The Tag Responsibly campaign for Jackson Hole Travel & Tourism Board, which is a first-of-its kind campaign spearheading a national conversation about the negative effects of social media on wild places, has been named a finalist in the Best Experiential Activation. The Food Effect for Land O’Lakes, an immersive experience at SXSW 2018 that sparked discussions about our food production system and the future of food, is a finalist in the Best Experiential Activation by a Packaged Goods Brand category.
The list of finalists will be released on Adweek.com on April 15, and winners will be announced at the Adweek Elevate: Creativity celebration on May 1, 2019, in New York.
About the Adweek Experiential Awards
The Adweek Experiential Awards honor the finest in experiential brand marketing. As consumers continue to move away from interruptive advertising, brands are shifting the focus to creating experiences for consumers that are in sync with personal passion points and their omnichannel journeys. The Adweek Experiential Awards celebrate the creativity, originality and entrepreneurialism coming out of this rapidly growing sector of the brand marketing ecosystem.