Exponent Earns IN2 SABRE for Work with Land O’ Lakes and WinField United

May 21, 2018 / Awards

Exponent took home an early 2018 Insight and Innovation (In2) SABRE Award for its awareness-driven campaign Uncharted Waters on behalf of Land O’Lakes and WinField United. The In2 SABRE Awards celebrate bold, authentic ideas, engaging campaigns, flawless execution and innovative results in the public relations industry.

The agency received the Best Media Partnership award for its work on the Uncharted Waters program. The campaign was driven by the insight that by 2050, farmers will be tasked with feeding more people than ever with only 0.7% of the water supply available. Exponent helped Land O’Lakes increase consumer understanding of this challenge through a multi-channel creative platform, content partnership with National Geographic and a presence at SXSW.

Exponent was also named to the award short list for additional work on behalf of the following clients:

  • Cenex in the Best Influencer Programs + Endorsements (Paid) category
  • DuPont Crop Protection in the Best in Digital Marketing/Advertising category
  • Farm Credit Mid-America in the Best Persuasive Content category
  • Farm Credit Mid-America in the Financial Services/Insurance category

Awarded by The Holmes Report, an influential PR trade publication, the In2 SABRE Awards celebrate excellence in content creation and recognize the ever-growing role that creative work, digital and social media, and analytics have on influence and engagement. Exponent’s entries were selected by a jury of in-house and agency PR leaders from a record number of submissions across all categories. Other winners will be announced on February 13 at the 5th Innovation Summit and awards gala in New York.