Colle McVoy, Exponent PR and client partner Little Free Library won the 2021 Webby People’s Voice Award in the Advertising, Media & PR: Best Cause Related Campaign category. This is the 13th straight year Colle McVoy has been recognized in the Webby Awards. The agency/client team received this unparalleled honor and remarkable achievement for Read in Color, an international initiative to amplify BIPOC and LGBTQ voices and foster understanding, empathy and inclusion for all by delivering diverse books to the Little Free Library book-sharing boxes worldwide.
“Winning a Webby Award for an initiative that champions BIPOC and LGBTQ+ voices means so much,” said Mike Caguin, CCO, Colle McVoy. “Our commitment to creating a better, more equitable future has never been stronger and partnering with Little Free Library to develop Read in Color has been a big part of this effort.”
The agency/client team was honored at the star-studded 25th annual Webby Awards virtual show on May 18, 2021 that featured the infamous 5-Word Speeches by all the winners.
About the Webby Awards:
Hailed as the “Internet’s highest honor” by The New York Times, The Webby Awards is the leading international awards organization honoring excellence on the Internet, including Websites; Video; Advertising, Media & PR; Apps, Mobile, and Voice; Social; Podcasts; and Games. Established in 1996, The Webby Awards received more than 13,000 entries from all 50 states and 70 countries worldwide this year. The Webby Awards are presented by the International Academy of Digital Arts and Sciences (IADAS).