MINNEAPOLIS (March 28, 2008) – For attracting the attention of sub sandwich lovers using an integrated marketing campaign, Exponent Public Relations received Best in Show for the second year in a row from the Minnesota chapter of the Public Relations Society of America (PRSA). The award was presented on behalf of Erbert & Gerbert’s Subs & Clubs during the 30th Annual Minnesota PRSA Classics Awards. The agency garnered a total of 11 awards in crisis communications, media relations, blogs, writing and marketing categories.

“For two years running, Exponent has received the highest honor the local public relations community has to give,” said Riff Yeager, Exponent Public Relations’ managing director. “And the credit goes not only to our traditional public relations expertise, but also to the integrated marketing approach that defines this agency.”

The PRSA Classics Awards recognize the best in the public relations field and are divided into categories representing the best tactical executions and the best in entire programs.
In addition to the Best in Show, Exponent was honored for the following work for six clients, including Johnson & Johnson Vision Care, Minnesota State Lottery and Nestlé Purina.

30th Annual PRSA Classics Awards:

Best in Show
Erbert & Gerbert’s with Exponent Public Relations
“Taking a Bite Out of the Saturated Sub Category”

Special Purpose Publications
CROPLAN GENETICS with Exponent Public Relations
“Beyond Seed”

Media Relations (Business/Industry, Budget < $25,000)
Erbert & Gerbert’s with Exponent Public Relations
“Pudder, Bornk & Narmer Make Headlines”

Technical Writing
Nestlé Purina with Exponent Public Relations
“Getting Veterinarians and Their Patients Deep Into Doo-Doo”

Speech Writing
Johnson & Johnson Vision Care with Exponent Public Relations
“Using Speech to Reach and Teach”

Blogs
Erbert & Gerbert’s with Exponent Public Relations
“Human Flipbook: Making Bloggers Go Bonkers”

Marketing Services (New, Budget >25,000)
IDEXX Laboratories with Exponent Public Relations
“Fighting the Tick-Borne Battle for Our Four-Legged Friends”

Marketing Products (New, Budget > $25,000)
Minnesota State Lottery with Exponent Public Relations
“Minnesota State Lottery Hits Jackpot With Vegas-ota”

Marketing Products (Established, Budget > $25,000)
Erbert & Gerbert’s with Exponent Public Relations
“Taking a Bite Out of the Saturated Sub Category”

Crisis Communications (Business/Industry)
Nestlé Purina with Exponent Public Relations
“Stocking the Shelves With Trust and Transparency”

Integrated Communications (Products)
Minnesota State Lottery with Exponent Public Relations
“What Happens in Vegas-ota Sells Lottery Tickets”