Exponent helps brands achieve the credibility and visibility they deserve. Our experienced strategists successfully launch products, reposition brands, build social media buzz, manage issues, and secure attention for a product, service or company. We develop compelling, action-oriented communications programs to reach consumer and business audiences with the right message in the right medium at the right time.
Practices
WE BELIEVE IN BEING STUDENTS OF OUR CLIENTS' BUSINESSES AND INDUSTRIES.
Without inside knowledge of marketplace realities, audiences and competitive forces, our work would lack the substance and insight required to create belief. That's why we focus on select categories.
Food & Nutrition
At Exponent, we recognize consumers have active opinions about what and where they choose to eat. From launching new products and promoting nutritional benefits to motivating consumers to experience a restaurant, our food and nutrition team creates experiences that help our clients' products stand out above the fray of ever-changing diets, tastes and lifestyles.
Wellness
Exponent wellness experts work with leading health care organizations including pharmaceutical companies, medical device manufacturers and not-for-profit health-care associations. We have shaped professional relations programs, designed public awareness campaigns and counseled clients through crisis situations.
Agribusiness
In an industry built on innovation, never before have producers experienced such rapid growth, technological advancement and hyperconnectivity. From launching new products to growing shares for market leaders, we thrive on providing smart solutions that deliver real results in real time.
Lifestyle
Consumers are coming to resent overt attempts to dictate their lifestyle choices. From recreation to alternative energy, they demand credible, value-added information that helps them make meaningful purchasing decisions — the compelling kind of information Exponent routinely delivers for its lifestyle clients
Belief-Building Tools
Media Relations
Our award-winning media relations approach ensures the news we generate is relevant and compelling. Exponent media relations professionals leverage relationships and creative story angles with proprietary approaches and tools to generate positive media exposure. And, while creativity, innovation and knowledge all play critical roles, we add the passion and perseverance that are key elements in every one of our media relations campaigns.
Social Media
In today’s connected world, social media is a critical component of virtually every one of our client engagement strategies, and it’s a natural extension and complement to conventional media and influencer outreach. To deliver cutting-edge, hardworking social media programs, we keep close tabs on influential social networks and groundbreaking new tools for all our client categories. And we’re relentless in developing ideas and content that engages and inspires target audiences. How do we know we’re on track? We’ve established models for measurement that embrace nonconventional media and influencer audiences.
Cause Marketing
Making a difference in the world while advancing the business objectives of a brand requires thoughtful and purposeful planning. In a sea of opportunistic unions, Exponent guides brands in selecting appropriate partnerships that leverage mutual strengths and shared goals. We help brands support these causes with compelling campaigns that inspire audiences and benefit communities.
Experience Marketing
We understand the vitality and excitement that memorable events create. By engaging people in participatory, interactive experiences, traditionally or virtually, brands can spark enthusiasm that retains current customers and attracts new ones. Creating experiences that not only make customers pause and pay attention, but also provide excitement and emotional attachment enable brands to attain a unique, irreplaceable relevance in their customers' lives.
Crisis Planning, Prevention and Management
The Exponent public affairs team uses bridge-building to avert or resolve organizational crisis. Our proven Brandvocate™ process helps build and leverage relationships with key decision makers, influencers and stakeholders, mindful of the political, economic and media lenses through which the crisis will be viewed. These relationships help companies gain the benefit of the doubt from customers and regulatory agencies during a crisis and bring about more effective resolutions.